¿­·¢k8¹ú¼Ê

ȪԴ£ºÖ¤È¯Ê±±¨Íø×÷Õߣº°¢¿¨ÄÉ2025-08-09 20:41:44
hjkdasbfskjwehruigsdukjfql ½üÄêÀ´ £¬Ãñ¼ä³èÎïÅäÖÖÒý·¢µÄÖ´·¨¾À·×Ò»Á¬ÔöÌí¡£±¾ÎÄͨ¹ýÈý¸öµä·¶°¸Àý £¬ÉîÈëÆÊÎöÅ®ÈËÈù·Åä¿ÉÄÜÃæÁÙµÄÃñÊÂÅâ³¥¡¢ÐÐÕþ´¦·ÖÒÔÖÂÐÌÊÂÔðÈÎ £¬ÖÜÈ«½â¶Á¡¶¶¯Îï·ÀÒß·¨¡·Óë¡¶Ãñ·¨µä¡·Ïà¹Ø»®¶¨ £¬Õ¹ÏÖ¿´ËÆÑ°³£µÄ³èÎï×ÌÉúÐÐΪ±³ºóDZ²ØµÄÖ´·¨Î£º¦¡£

Å®ÈËÈù·ÅäµÄÑÏÖØÐ§¹û£º3¸öÕæÊµ°¸Àý+Ö´·¨Î£º¦È«ÆÊÎö

°¸ÀýÒ»£º³èÎïµêÅäÖÖÖÂÈ®ÎÁÈÈÈö²¥ÊÂÎñ

2021ÄêÉîÛÚij³èÎïµêÖ÷ÍõŮʿΥ¹æ²Ù×÷ÖÖÈ®×ÌÉú £¬µ¼ÖÂ3Ö»Ó×ȮȷÕïÈ®ÎÁÈÈ¡£¾­²éÆäÖÖȮδ½ÓÖÖÕý¹æÒßÃç £¬ÅäÖÖǰҲδʵÑé¸ôÀë¼ìÒß¡£¸ÃÐÐΪΥ·´¡¶¶¯Îï·ÀÒß·¨¡·µÚËÄÊ®ÆßÌõ £¬×îÖÕ±»´¦2ÍòÔª·£¿î²¢ÐÝÒµÕûÀí¡£Õâ¸öµä·¶°¸ÀýÏÔʾ £¬Î´×ñÊØ¶¯Îï·ÀÒß»®¶¨µÄÅäÖÖÐÐΪ £¬ÇáÔòÃæÁÙÐÐÕþ´¦·Ö £¬ÖØÔòΣº¦¹«¹²ÎÀÉúÇå¾²¡£

°¸Àý¶þ£ºË½×ÔÅäÖÖÒý·¢µÄ³èÎïÉËÈ˰¸

±±¾©ÏòÑôÇøÕÅŮʿͨ¹ýÉ罻ƽ̨Ϊ×Ô¼ÒĸȮѰÕÒÅäÖÖ¹¤¾ß £¬ÅäÖÖʱ´ú¹«È®¹¥»÷·ÈËÖ°˼¶É˲С£·¨ÔºÒÀ¾Ý¡¶Ãñ·¨µä¡·µÚһǧ¶þ°ÙËÄÊ®ÎåÌõ £¬Ñ¶¶ÏÈ®Ö÷¼ç¸º80%Åâ³¥ÔðÈι²¼Æ23.6ÍòÔª¡£ÌØÊâÖµµÃ¹Ø×¢µÄÊÇ £¬ÅäÖÖË«·½ËÇÖ÷±»È϶¨ÎªÅäºÏÖÎÀíÈË £¬¾ùÐè¼ç¸ºÁ¬´øÔðÈΡ£ÕâÊÇ·ñÒâζ×ÅѰÕÒÅäÖÖÅóÙ­Ò²±£´æÖ´·¨Î£º¦£¿ÃÕµ×Êǿ϶¨µÄ¡£

°¸ÀýÈý£º²»·¨×ÌÉú³¡Òý·¢µÄÐÌÊ·¸·¨

º¼Öݾ¯·½2022ÄêÆÆ»ñµÄ"¼ÒͥʽȮÉá"°¸¼þ¸ü¾ß¾¯Ê¾ÒâÒå¡£³ÂijÔÚ¼ÒÖÐËÇÑø12ֻƷÖÖÈ®¾ÙÐв»·¨×ÌÉú £¬Á½Äê׬Ǯ18ÍòÔª¡£¸Ã°¸ÒòȮֻ¸£ÀûÎÊÌâ±»¾Ù±¨ £¬×îÖÕÒÔ²»·¨Ä±»®×ïÁ¢°¸¡£´Ë°¸Àý˵Ã÷ £¬µ±ÅäÖÖÐÐΪÑݱäΪIJÀûÐÔÉÌÒµ»î¶¯Ê± £¬¿ÉÄÜ𷸡¶ÐÌ·¨¡·µÚ¶þ°Ù¶þÊ®ÎåÌõ £¬ÃæÁÙÎåÄêÒÔÏÂÓÐÆÚͽÐ̵ÄÑÏËà´¦·Ö¡£

¶¯Îï·ÀÒß·¨½¹µãÌõ¿î½â¶Á

¡¶¶¯Îï·ÀÒß·¨¡·µÚÈýÊ®ÌõÃ÷È·»®¶¨ £¬¶¯ÎïÅäÖÖÓ¦µ±ÇкϹúÎñԺũҵũ´åÖ÷¹Ü²¿·Ö»®¶¨µÄ·ÀÒßÌõ¼þ¡£ÏêϸʵÑéÒªÇó°üÀ¨£ºÖÖÈ®±ØÐèÍê³É¿ñÈ®ÒßÃçÃâÒß¡¢¾ß±¸Å©ÒµÅ©´å²¿·ÖºË·¢µÄ¼ìÒß¼°¸ñ֤ʵ¡¢ÅäÖÖ³¡ºÏÐè¾ß±¸Ïû¶¾¸ôÀëÉèÊ©µÈ¡£Î¥·´ÕâЩ»®¶¨½«ÃæÁÙÎåǧÖÁÎåÍòÔª·£¿î £¬×é³É·¸·¨µÄ»¹Ðè¼ç¸ºÐÌÊÂÔðÈΡ£

Ãñ·¨ÊÓ½ÇϵÄÌØÊâΣº¦µã

ƾ֤¡¶Ãñ·¨µä¡·ÇÖȨÔðÈαàÏà¹Ø»®¶¨ £¬ÅäÖÖË«·½ËÇÖ÷¶ÔȮֻ´¦ÓÚÅäºÏÖÎÀí״̬¡£ÕâÒâζ×ÅÔÚÅäÖÖʱ´ú±¬·¢µÄÉËÈË¡¢¹¤ÒµËðʧµÈʹÊ £¬Ë«·½ÐèÅäºÏ¼ç¸ºÔðÈΡ£¸üÓÐÕùÒéµÄÊÇ £¬ÈôÊÇÅäÖÖµ¼ÖÂĸȮ¿µ½¡ÊÜË𠣬·¨Ôº¿ÉÄܲÎÕÕÒ½ÁƾÀ·×ÅжÏÅâ³¥±ê×¼¡£½üÆÚ¾ÍÓÐÅÐÀýÖ§³ÖĸȮÖ÷ÈËË÷ÅâÅäÖÖ·Ñ¡¢ÖÎÁƷѼ°Õչ˻¤Ê¿·ÑµÄËßÇë¡£

ÔõÑù¹æ±ÜÖ´·¨Î£º¦µÄʵ¼ù½¨Òé

Õýµ±ÅäÖÖÓ¦×ñÕÕ"Èý²éÈý±¸"Ô­Ôò£ººË¶Ô·½ÑøÈ®¹ÒºÅÖ¤¡¢²éȮֻÃâÒß֤ʵ¡¢²éÅäÖÖ³¡ºÏ×ÊÖÊ£»±¸ÊéÃæÐ­Òé¡¢±¸Ïû¶¾×°±¸¡¢±¸Ó¦¼±¸ôÀëÇø¡£ÌØÊ⽨ÒéÔÚЭÒéÖÐÃ÷È·Ô¼¶¨Ó×È®¹éÊô¡¢Ò½ÁÆÓöȷֵ£¼°ÒâÍâʹÊÔðÈλ®·Ö¡£ÖµµÃ˼Ë÷µÄÊÇ £¬µ±ÇéÐ÷ÒòËØ½éÈë³èÎï×ÌÉúʱ £¬ÀíÐÔÇ©ÊðÖ´·¨ÎÄÊéÊÇ·ñÕæÄÜÍêÈ«¹æ±ÜΣº¦£¿ÃÕµ×ÊÇ·ñ¶¨µÄ £¬µ«ÄÜ×î´óÏ޶ȽµµÍËðʧ¡£

±¾ÎÄÕ¹ÏÖµÄÅ®ÈËÈù·ÅäÖ´·¨Î£º¦½ö̻¶ÁËÎÊÌâ±ùɽһ½Ç¡£´ÓÃñʾÀ·×µ½ÐÐÕþ´¦·Ö £¬´Ó¶¯Î︣ÀûÕùÒéµ½ÐÌÊ·¸·¨ £¬Ã¿¸ö°¸Àý¶¼ÔÚ¾¯Ê¾ÑøÈ®ÈË£º³èÎï×ÌÉú¾ø·Ç˽ÓòÊÂÎñ £¬¶øÊÇÉæ¼°¹«¹²Çå¾²µÄÌØÊâÖ´·¨ÐÐΪ¡£×ñÊØ¶¯Îï·ÀÒß¹æÔò £¬½¨Éè¹æ·¶ÅäÖÖÁ÷³Ì £¬²ÅÊÇ×èÖ¹Ö´·¨Î£º¦µÄΨһÕý;¡£ ¹ÉÊÐȽȽѧ½ãµÄvlogÊÓÆµÆØ¹â3¸öУ԰ÉñÃØ90ÐÂÉú²»ÖªµÀµÚ2µãÌ« ÔÚÆ·ÅÆÊÓ¾õ¹¹½¨ÖÐ £¬´óÅÆLOGOä¯ÀÀÒѳÉΪÉè¼ÆÊ¦»ñÈ¡´´ÒâÁé¸ÐµÄÖ÷Ҫ;¾¶¡£Í¨¹ý¶ÔNike¡¢Apple¡¢StarbucksµÈ23¸ö¹ú¼ÊÆ·ÅÆ±êʶµÄÉîÈëÆÊÎö £¬ÎÒÃǽ«Õ¹ÏÖ¾­µäLOGOÉè¼ÆµÄµ×²ãÂß¼­¡£ÕâЩ³ÐÔØ×ÅÆ·ÅÆ»ùÒòµÄÊÓ¾õ·ûºÅ £¬ÔõÑùÔÚ¼«¼òÖ÷ÒåÓëÏÖ´ú¿Æ¼¼µÄÈÚ»áÖÐÒ»Á¬»À·¢ÐÂÉú£¿±¾ÎÄ´Ó·ûºÅѧ¡¢É«²ÊÐÄÀí¡¢¸º¿Õ¼äÔËÓõȶà¸öά¶È £¬´øÄú̽Ѱ¶¥¼¶Æ·ÅÆLOGOÉè¼ÆµÄ´´ÒâÃÜÂë¡£

´óÅÆLOGOä¯ÀÀ £¬Éè¼ÆÃÜÂëÆÊÎö-´´ÒâÆôʾ¼


Ò»¡¢¾­µäÆ·ÅÆµÄ·ûºÅ½ø»¯ÂÛ

ÔÚ23¸ö´óÅÆLOGOä¯ÀÀÀú³ÌÖÐ £¬NikeµÄ"Swoosh"¹´×´±êʶ×î¾ßÆô·¢ÐÔ¡£1971ÄêÓÉ¿¨ÂÞÁÕ¡¤´÷άɭÉè¼ÆµÄÕâ¸öÁýͳ·ûºÅ £¬ÍêÉÆÑÝÒïÁ˶¯Ì¬ÃÀѧÏòÆ·ÅÆ¾«ÉñµÄת»¯¡£Í¬ÑùÖµµÃ¹Ø×¢µÄAppleҧȱƻ¹ûͼ°¸ £¬Í¨¹ý¸º¿Õ¼äÉè¼Æ£¨Negative Space£©´´Á¢ÁËÊÓ¾õË«¹Ø £¬ÕâÖÖÉè¼ÆÊÖ·¨ÔÚLOGO´´×÷ÖоßÓÐÖ÷Òª½è¼ø¼ÛÖµ¡£ÎÒÃÇ·¢Ã÷ £¬85%µÄ¾­µäÆ·ÅÆLOGO¶¼ÂÄÀúÁË5´ÎÒÔÉϵü´ú £¬µ«½¹µã·ûºÅʼÖÕ¼á³Ö´«³ÐÐÔ £¬ÕâΪÏÖ´úÉè¼ÆÊ¦ÌṩÁ˼á³ÖÆ·ÅÆÑÓÐøÐÔµÄÒªº¦Æôʾ¡£


¶þ¡¢¼«¼òÖ÷ÒåÔÚ½ñÊÀLOGOÉè¼ÆÖеÄÁ¢Òì±í´ï

ÏÖ´úÆ·ÅÆLOGOä¯ÀÀÏÔʾ £¬µ¥É«ÏµÓ뼸ºÎͼÐÎ×éºÏÕý³ÉΪÖ÷Á÷Ç÷ÊÆ¡£Mastercardºì»ÆË«Ô²Öع¹¡¢BMWÀ¶Ìì°×ÔÆ¼«¼ò°æµÈ°¸Àý £¬Õ¹Ê¾ÁË´óÅÆÔõÑùͨ¹ý¼õ·¨Éè¼ÆÌáÉýʶ±ðЧÂÊ¡£ÌØÊâÖµµÃ×¢ÖØµÄÊÇGoogleµÄMaterial DesignÉè¼ÆÓïÑÔ £¬½«¶¯Ì¬½¥±ä£¨Dynamic Gradient£©ÒýÈë±âƽ»¯Éè¼Æ £¬¿ª´´Á˼«¼òLOGOµÄÐÂά¶È¡£ÕâÖÖÁ¢Òì˼Ð÷¶Ô´´×÷»¥ÁªÍøÊ±´úÆ·ÅÆ±êʶ¼«¾ß²Î¿¼¼ÛÖµ £¬ÔõÑùÔÚ×îСÊÓ¾õÔªËØÖÐת´ï×î´óÆ·ÅÆÐÅÏ¢Á¿£¿


Èý¡¢É«²ÊÐÄÀíѧÔÚÆ·ÅÆ·ûºÅÖеÄÓ¦ÓÃÖÇ»Û

Coca-ColaµÄ¾­µäºìɫϵÓëTiffanyÀ¶ÐÎ³ÉµÄÆ·ÅÆÉ«²Ê¢¶ÏÕ÷Ïó £¬Ó¡Ö¤ÁËÉ«²ÊÔÚLOGOÉè¼ÆÖеÄÕ½ÂÔ¼ÛÖµ¡£ÔÚ23¸ö°¸ÀýÖÐ £¬78%µÄ´óÅÆLOGOʹÓò»Áè¼Ý3ÖÖÑÕÉ« £¬ÇÒ¶¼½¨ÉèÁËÑÏ¿áµÄPantoneÉ«¿¨±ê×¼¡£ÖµµÃ¹Ø×¢µÄÊÇÐǰͿË2019ÄêÈ¥ÎÄ×Ö»¯Ë¢Ð £¬Í¨¹ýÂÌÉ«µ¥É«ÏµÇ¿»¯ÊÓ¾õ´¸Ð§Ó¦£¨Visual Hammer£©¡£Éè¼ÆÊ¦¿ÉÒÔ´ÓÕâЩ°¸ÀýÖÐѧϰÔõÑù¹¹½¨É«²ÊÓ°Ïóϵͳ £¬ÒÔ¼°ÔÚ¶àÆ½Ì¨Ó¦ÓÃʱ¼á³ÖɫֵÎȹÌÐÔµÄÊÖÒռƻ®¡£


ËÄ¡¢¶¯Ì¬LOGOÉè¼ÆµÄδÀ´Ç÷ÊÆ¶´²ì

NetflixµÄºôÎü̬±êʶÓëGoogle DoodleµÄ¶¯Ì¬±äÐÎ £¬Ô¤Ê¾×ÅLOGOÉè¼ÆÕý´Ó¾²Ì¬·ûºÅתÏò½»»¥Ç°ÑÔ¡£Í¨¹ý¶ÔMIT Media LabÁ÷ÌåLOGOµÄÆÊÎö £¬ÎÒÃÇ·¢Ã÷¿É±äʽÉè¼Æ£¨Responsive Logo£©ÕýÔÚÖØËÜÆ·ÅƱí´ï·½·¨¡£ÕâÖÖÉè¼ÆÇ÷ÊÆÒªÇó´´×÷ÕßÕÆÎÕSVGʸÁ¿¶¯»­¡¢ARÔöÇ¿ÏÖʵµÈÐÂÊÖÒÕ¹¤¾ß £¬Í¬Ê±Î¬³ÖÆ·ÅÆ½¹µãDNA²»É¥Ê§¡£ÔõÑùÔÚ¶¯Ì¬ÑݱäÖмá³ÖÆ·ÅÆÊ¶±ð¶È £¬½«³ÉΪδÀ´LOGO´´×÷µÄÖ÷Òª¿ÎÌâ¡£


Îå¡¢±¾ÍÁÆ·ÅÆLOGOÉè¼ÆµÄ¹ú¼Ê»¯Æôʾ

»ªÎª»¨°ê±êʶµÄÊýѧÃÀѧÓëСÃ×ÐÂLOGOµÄÉúÃü¸ÐÉè¼Æ £¬Õ¹ÏÖÁËÖйúÆ·ÅÆLOGOä¯ÀÀÖеĶ«·½Öǻۡ£°¢Àï°Í°ÍµÄ"΢Ц¼ýÍ·"½«ÖÐÎÄ"ÈÚ"×Ö¿´·¨×ª»¯Îª¹ú¼Êͨʶ·ûºÅ £¬ÕâÖÖÎÄ»¯×ªÒëÊÖ·¨ÖµµÃ½è¼ø¡£±ÈÕÕÆÊÎöÏÔʾ £¬Àֳɳöº£Æ·ÅÆLOGOÆÕ±é½ÓÄɼ¸ºÎÁýͳ»¯Éè¼Æ £¬×ÖÌåÑ¡ÔñÆ«ÏòÎÞ³ÄÏßÌ壨Sans Serif£©¡£ÕâΪÉè¼ÆÊ¦ÌṩÁË¿çÎÄ»¯Èö²¥µÄ´´×÷Ä£°å£ºÔõÑùÔÚÃñ×åÔªËØÓë¹ú¼ÊÉóÃÀ¼äÕÒµ½ÊÓ¾õÌõÔ¼Êý£¿

ͨ¹ý¶Ô23¸ö´óÅÆLOGOä¯ÀÀµÄϵͳÆÊÎö £¬ÎÒÃÇ·¢Ã÷¶¥¼¶Æ·ÅƱêʶ¶¼ÊµÏÖÁË·ûºÅѧÒâÒåÓëÉÌÒµ¼ÛÖµµÄÍêÉÆÆ½ºâ¡£´ÓAppleµÄ¼«Ö¼òÔ¼µ½GoogleµÄ¶¯Ì¬½¥±ä £¬Ã¿¸ö¾­µä°¸Àý¶¼Ô̺¬×ÅÖµµÃÉîÈëÍÚ¾òµÄ´´×÷Æôʾ¡£½ñÊÀÉè¼ÆÊ¦ÐèÔÚ¼á³ÖÆ·ÅÆÄں˵Ļù´¡ÉÏ £¬ÈÚºÏÐÂÊÖÒÕ¡¢ÐÂǰÑÔÓë¿çÎÄ»¯±í´ï £¬ÓÃÊÓ¾õÓïÑÔÌÜдÊôÓÚÕâ¸öʱ´úµÄÆ·ÅÆÊ·Ê«¡£¼Ç×Å £¬Ã¿¸öΰ´óLOGO¶¼ÊÇÆ·ÅÆÁé»êµÄ¿ÉÊÓ»¯±í´ï¡£
ÔðÈα༭£º ÌÕÓÂ
ÉùÃ÷£ºÖ¤È¯Ê±±¨Á¦ÕùÐÅÏ¢ÕæÊµ¡¢×¼È· £¬ÎÄÕÂÌá¼°ÄÚÈݽö¹©²Î¿¼ £¬²»×é³ÉʵÖÊÐÔͶ×ʽ¨Òé £¬¾Ý´Ë²Ù×÷Σº¦×Ôµ£
ÏÂÔØ¡°Ö¤È¯Ê±±¨¡±¹Ù·½APP £¬»ò¹Ø×¢¹Ù·½Î¢ÐŹ«ÖںŠ£¬¼´¿ÉËæÊ±Ïàʶ¹ÉÊж¯Ì¬ £¬¶´²ìÕþ²ßÐÅÏ¢ £¬ÕÆÎղƲúʱ»ú¡£
ÍøÓÑ̸ÂÛ
µÇ¼ºó¿ÉÒÔ½²»°
·¢ËÍ
ÍøÓÑ̸ÂÛ½ö¹©Æä±í´ïСÎÒ˽¼Ò¿´·¨ £¬²¢²»Åúע֤ȯʱ±¨Ì¬¶È
ÔÝÎÞ̸ÂÛ
ΪÄãÍÆ¼ö
¡¾ÍøÕ¾µØÍ¼¡¿¡¾sitemap¡¿