·ûºÅѧÐðÊÂϵĿçǰÑÔ»ùÒò
åÁ†×ÞЮwÔÚ¡¶°µ³±Ö®Óï¡·ÕýÎÄ¿ªÆª¼´½ÓÄɺº×Ö²ð½âÖØ×éÊÖ·¨£¬ÕâÖÖÐÎÒâÊèÉ¢µÄ´´×÷·¶Ê½£¨graphic deconstruction£©ÔÚBilibiliÂþ»¸Ä±àÖлñµÃÁËÈýάÑÓÕ¹¡£Ð¡ËµÖ÷È˹«"åÁ†×ÞЮw"ÕâÒ»×ÔÖ¸ÐÔÃû×ÖÉè¼Æ£¬ÔÚÂþ»·Ö¾µÖб»½â¹¹Îª¶¯Ì¬Á£×ÓÌØÐ§£¬ÍêÉÆÊµ¼ùÁË¿çǰÑÔÐðʵĽ¹µãÂß¼¡£¾Ýͳ¼Æ£¬È«ÎÄÍêÕû°æÖзºÆðµÄ842¸ö×Ô´´×Ö·û£¬ÔÚÂþ»·Ö¾µ×ª»¯Âʸߴï73%£¬ÕâÖÖÎÄ×ÖÓÎÏ·ÓëÊÓ¾õÓïÑԵĹ²Éú¹ØÏµ£¬³ÉΪIP¿ª·¢µÄÖ÷ÒªÍ»ÆÆ¿Ú¡£
Âþ¸Ä¹¤³ÌµÄÊÓ¾õÓï·¨ÖØ¹¹
µ±BilibiliÂþ»Ö÷±ÊÍŶӽÓÊָıàʱ£¬Ö÷Òª½â¾öµÄÊÇÁýͳÎÄ×ֵĿÉÊÓ»¯ÄÑÌ⡣ͨ¹ý½¨Éè×ÖÐÎÉ«²Ê×ø±êϵͳ£¨CCS£©£¬½«Ð¡ËµÖÐÿ¸ö×ÔÔì×Ö·ûת»¯ÎªÉ«Ïà»·ÉϵÄÌØ¶¨×ø±ê£¬×îÖÕÔÚµÚÈý¾í´óϳ¡µÄÈȳ±³¡¾°ÖУ¬ÐγÉÁËÆæÒìµÄÉ«Æ×±©Á¦ÃÀѧ¡£ÕâÖÖÁ¢ÒìµÄÊÓ¾õ±àÂë»úÖÆ£¬Ê¹µÃÂþ»°æµ¥»°Íê¶ÁÂÊ½ÏÆ½Ì¨¾ùÖµÌáÉý47%£¬Óû§ÔÚµ¯Ä»Öд´Á¢µÄ¡¸ÑÕÉ«ÐðÊÂѧ¡¹¶þ´´½â¶Á¸üÖúÍÆÁË×÷Æ·Èȶȡ£
ACGNÉú̬µÄÔËÓªÃÜÂë
BilibiliÂþ»ÔËÓªÍŶÓÉîÚÏZÊÀ´úÓû§ÐÄÀí£¬ÔÚÁ¬ÔØÊ±´úͬ²½¿ªÆô¡¸×ÖÐνâÂëÌôÕ½Èü¡¹¡£»î¶¯ÒÀÍÐÆ½Ì¨ÌØÓеĵ¯Ä»½ÓÁúϵͳ£¬½«Ð¡ËµÖеÄÃÜÂë¶ÎÂäת»¯ÎªÓû§¹²´´ÄÚÈÝ¡£Êý¾ÝÏÔʾ£¬ÍêÕû°æ´óϳ¡¸üе±Ì죬רÌâÒ³Óû§×¤Áôʱ³¤µÖ´ï¾ªÈ˵Ä18·Ö24Ã룬Զ³¬ÐÐÒµ9·Ö12ÃëµÄ»ù×¼Ïß¡£ÕâÖÖ½«ÔĶÁÐÐΪÓÎÏ·»¯µÄÕ½ÂÔ£¬Àֳɽ«Îı¾µÄ½â¶ÁȨÏ·Ÿø¶ÁÕßȺÌå¡£
ϳ¡Éè¼ÆµÄÔªÐðÊ¿ñ»¶
ÔÖø´óϳ¡µÄ»·ÐÎÐðʽṹÔÚÂþ»»¯Àú³ÌÖÐÂÄÀúÁË´´Á¢ÐÔת»¯¡£Âþ»¼ÒÍŶÓÔÚ×îÖÕ»°Ç¶ÈëÆß¸öÔöÇ¿ÏÖʵ£¨AR£©´¥·¢µã£¬µ±Óû§Ê¹ÓÃBilibili¿Í»§¶ËɨÃèÌØ¶¨·Ö¾µÊ±£¬»á¼¤»îÒþ²ØµÄ360¡ãÈ«¾°³¡¾°¡£ÕâÖÖ´ÎÔªÍ»ÆÆµÄÉè¼ÆÀíÄʹµÃ´óϳ¡Õ½ڵĸ¶·Ñת»¯ÂÊ»·±ÈÌáÉý218%£¬ÐγÉÁË¡¸¿ç´ÎԪ׷¸ü¡¹µÄÆæÒìÕ÷Ïó¡£
IP¹¤ÒµÁ´µÄ¼ÛÖµÁѱä
´ÓÎÄ×Öµ½Âþ»µÄת»¯½öÊǹ¤ÒµÁ´µÄÆðµã¡£»ùÓÚС˵É趨µÄÐéÄâ½ÇÉ«ÒýÇæ£¨VRE£©ÒѽøÈ뿪·¢½×¶Î£¬Î´À´¿ÉʵÏÖÓû§ÔÚÔªÓîÖæÖÐÇ××ÔÑÝÒï·ûºÅ½âÃÕÀú³Ì¡£Bilibili´óÊý¾ÝÏÔʾ£¬Ïà¹Ø¶þ´´ÊÓÆµÖܾùÐÂÔö1.2ÍòÌõ£¬ÑÜÉú³öµÄ¡¸×ÖÐÎÓïc¡¹£¨ÓïÑÔcosplay£©ÑÇÎÄ»¯ÕýÔÚÐγÉеÄÄÚÈÝÔöÌí¼«¡£
¡¶°µ³±Ö®Óï¡·µÄÆÆÈ¦Àú³ÌÑéÖ¤ÁËÐÂʱ´úIP¿ª·¢µÄ»Æ½ð¹æÔò£ºµ±ÎÄ×ÖʵÑéÓöÉÏÊÓ¾õˢУ¬µ±Æ½Ì¨ÔËÓª¼¤»îÓû§¹²´´£¬±ãÄÜ´ßÉúÖ¸Êý¼¶µÄÄÚÈÝÉú̬¡£åÁ†×ÞЮwµÄС˵ÓëBilibiliÂþ»µÄÕâ´ÎÅÊÇ×£¬²»µ«ÖØÐ½ç˵ÁËÍøÂçÎÄѧµÄ¿ÉÄÜÐÔ£¬¸üԤʾÁËACGN¹¤ÒµÎ´À´Ê®ÄêµÄ½ø»¯Æ«Ïò¡£ÍêÕû°æ´óϳ¡Õ¹ÏֵIJ»µ«ÊǹÊʵÄÖսᣬ¸üÊÇ¿çǰÑÔÐðÊÂÔªÓïÑÔµÄÐÂÉú¡£Õ÷Ïó¼¶¶ÌÊÓÆµµÄÐðÊÂË¢ÐÂ
9Ãë´óÊÂÎñµÄÍ»ÆÆÐÔÔÚÓÚ½«ÍêÕûµÄ¹ÊÊÂÏßѹËõÔÚ¼«¶Ìʱ³¤ÄÚ¡£×÷Ʒͨ¹ýË«ÏßÐðÊ£¨parallel storytelling£©ÊÖ·¨£¬ÔÚÖ÷ÏßÍÆ½øÊ±Í¬²½ÂñÉè°µÏß·ü±Ê¡£³¼²·ÞІ×ÞйçåÁ®wÀ¶Ý®×÷ΪÊÓ¾õêµã·ûºÅ£¬¼ç¸º×ÅÅþÁ¬Èý´ÎÔª¹ÛÖÚÓë¶þ´ÎÔªÓîÖæµÄÒªº¦¹¦Ð§¡£ÕâÖÖ΢Ëõ¾ç³¡£¨mini-theater£©µÄ´´×÷ģʽ£¬ÕýÊǵ±ÏÂZÊÀ´ú¹ÛÖÚÆ«ºÃµÄË鯬»¯ÐðÊ·½·¨µÄµä·¶´ú±í¡£µ±¹ÛÖÚÖØ¸´Ô¢Ä¿Ê±£¬ÊÇ·ñ»á×¢ÖØ¼ÓÈ뾰ת»»ÖÐÒþ²ØµÄ²Êµ°ÏßË÷£¿
½ÇÉ«·ûºÅ»¯µÄÍ»ÆÆÊµ¼ù
ÔÚ¸ÃϵÁÐ×÷Æ·ÖУ¬"³¼²·ÞІ×ÞйçåÁ®w"²¢·ÇͨË×½ÇÉ«ÃüÃû£¬¶øÊÇÍ»ÆÆ´ÎÔª±ÚµÄÊÓ¾õÃÜÂë¡£ÖÆ×÷ÍŶӽÓÄÉ¿çǰÑÔÐðÊ£¨transmedia storytelling£©Õ½ÂÔ£¬½«ÈÕʽÑÕÎÄ×ÖÃÀѧÓ뺺×ֽ⹹ÒÕÊõÁ¬Ïµ¡£À¶Ý®ÒâÏóµÄÒþÓ÷ÔËÓÃÓÈΪ¾«Ã¼ÈÏóÕ÷½ÇÉ«ÐÄÌïÌìϵÄËáÌðÌØÖÊ£¬ÓÖÌåÏÖ¾çÇéµÄÈý´ÎÖ÷Òª·´×ª¡£ÕâÖÖ·ûºÅ»¯´´×÷ÊÖ·¨£¬Îª¶ÌÊÓÆµÊ±´úµÄÈËÎïËÜÔìÌṩÁËз¶Ê½¡£
ʱ¿ÕѹËõµÄ¾ç×÷Âß¼
ÔõÑùÔÚ9ÃëÄÚÍê³ÉÆð³ÐתºÏ£¿´´×÷ÍŶÓÑз¢µÄÄ£¿é»¯¾ç±¾ÏµÍ³£¨MSS£©¹¦²»¿Éû¡£Ã¿¸öÐðʵ¥Î»±»ÆÊÎöΪ3ÃëÐж¯+2Ãë¶Ô°×+4Ã뷴תµÄ±ê×¼½á¹¹¡£³¼²·ÞІ×ÞйçåÁ®wÀ¶Ý®µÄ¶À°×¶ÎÂäÕýÊǵ䷶ӦÓð¸Àý£¬¿´ËÆÒ»Ñùƽ³£µÄÕªÀ¶Ý®Ðж¯£¬ÊµÔò°µº¬ÈýÌõƽÐÐʱ¼äÏߵĽ»»ãÌáÐÑ¡£ÕâÖÖ¸ßÃܶÈÐÅÏ¢±àÅÅ·½·¨£¬ÊÇ·ñ»áÓ°Ïì¹ÛÖÚ¶ÔÉî²ãÔ¢ÒâµÄÃ÷È·£¿
ÌÕ×íʽԢĿµÄ½»»¥Éè¼Æ
ϵÁÐ×÷Æ·ÌØÊâ×¢ÖØ¶à¸Ð¹ÙÐͬ£¨multisensory integration£©µÄÌÕ×íÌåÑéÉè¼Æ¡£µ±À¶Ý®ÌØÐ´¾µÍ··ºÆðʱ£¬ÅäºÏ¶¨ÏòÒôƵÊÖÒÕ£¨DAT£©´´Á¢µÄASMRЧ¹û£¬ÀÖ³ÉʵÏÖÊÓ¾õ·ûºÅÓëÌý¾õÓ°ÏóµÄÉñ¾¹ØÁª¡£³¼²·ÞІ×ÞйçåÁ®wµÄÿ¸öϸ΢Ðж¯¶¼¾ÓÉÐж¯²¶»ñϵͳµÄ¾«×¼ÅÌË㣬ȷ±£ÔÚ9Ãëʱ³¤ÄÚת´ïÍêÕûµÄÇéÐ÷ÇúÏß¡£
Êý×ÖÃÀѧµÄÄÚÈÝÔöÖ³
ÖÆ×÷ÍŶӴ´Á¢µÄ¿É±à³Ì½ÇÉ«£¨PC£©ÏµÍ³£¬ÔÊÐí¹ÛÖÚͨ¹ýAI½»»¥Ó°ÏìºóÐø¾çÇéÉú³¤¡£³¼²·ÞІ×ÞйçåÁ®wÀ¶Ý®µÄÉú³¤¹ì¼£»áƾ֤ԢĿÊý¾ÝµÄʵʱ·´Ïì¾ÙÐж¯Ì¬µ÷½â£¬ÕâÖÖ¼ÓÈëʽÐðÊ£¨participatory narrative£©Ä£Ê½Àֳɼ¤»îÁË·ÛË¿ÉçȺµÄ¶þ´Î´´×÷ÈÈÇé¡£Áè¼Ý70%µÄÑÜÉúÄÚÈݶ¼Î§ÈÆÀ¶Ý®ÒâÏó¾ÙÐÐ½â¹¹ÖØ×飬ÐÎ³ÉÆæÒìµÄÊý×ÖÎÄ»¯Õ÷Ïó¡£
ͨ¹ý¶Ô9Ãë´óÊÂÎñµÄÉî¶ÈÆÊÎö£¬ÎÒÃÇÇåÎú¿´µ½¶ÌÊÓÆµ´´×÷µÄ½ø»¯Æ«Ïò¡£³¼²·ÞІ×ÞйçåÁ®wÀ¶Ý®×÷ΪÊý×Öʱ´úµÄÐðÊ·ûºÅ£¬ÀÖ³ÉʵÏÖÁËÒÕÊõ±í´ïÓëÊÖÒÕÁ¢ÒìµÄÉî¶ÈÈںϡ£ÕâÖÖ¸ßÃܶȵÄÐÅÏ¢±àÂë·½·¨ºÍ¿çǰÑԵĽ»»¥Éè¼Æ£¬ÎªÎ´À´¶ÌÃûÌÃÄÚÈÝ´´×÷ÌṩÁ˼«¾ß¼ÛÖµµÄ²Î¿¼·¶Ê½¡£